Price psychology: At McDonald's in Vienna, two 0.25L small Cokes are cheaper than buying a 0.5L medium one.
Beim McDonald's in Wien ist es billiger zwei kleine 0.25L Cola zu kaufen, als ein 0.5L Medium-Cola.
Der kleinste Becher kostet nur 1.50 Euro, während 0.5L bereits 3.40 kosten, also um 40 Cent mehr, als wenn man zwei kleine bestellen würde.
Was sagt ihr dazu? Was könnte der Grund für diesen günstigen Einstiegspreis sein? Wie viel kostet ein small und medium Cola bei euch beim McDonald's?
https://x.com/TomKurz1/status/2059888017385435229
English
At McDonald's in Vienna, it's cheaper to buy two small 0.25L Cokes than one 0.5L medium Coke.
The smallest cup costs only 1.50 euros, while the 0.5L costs 3.40 euros, that’s 40 cents more than if you ordered two small ones.
What do you think? What could be the reason for this low introductory price? How much do a small and medium Coke cost at your local McDonald’s?
https://www.reddit.com/r/CorporateFacepalm/comments/1u04gdi/price_psychology_at_mcdonalds_in_vienna_two_025l/
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I need to do a check here next time I get the chance
:P that's silly math. but it works.. :P
I think it may be a strategy for the store to make customers buy two 0.25L Cokes instead of one
the small and medium Coke on the McDonald's in my neighborhood costs around $1.10 and $2.50 respectively
Das ist wirklich ungewöhnlich!
That doesn't make sense to me, generally the larger sizes are cheaper overall. I haven't been to McDonalds in a while so I might need to check.
Die spinnen im McDoof 🤣
My guess:
MCD experienced that if people buy a larger initial portion (Fries / burger / drink) these people are less likely to buy a second round (mc flurry / desert). Business wise it turned out that the highest profits were generated where they could convince customers to buy a second round, compared to a single large order.