Instagram hat ein neues Logo, aber es ist weder in der App noch auf der Website mehr sichtbar. Statt auf den ikonischen Schriftzug setzt Meta jetzt verstärkt auf das App-Icon in Form einer stilisierten Kamera als Logo.
Aber auch das App-Icon wurde vor ein paar Jahren vereinfacht.
Ein vorgeschobener Grund der öfter genannt wird, warum Firmen ihre Logos vereinfachen, ist, dass Gen Z die Schreibschrift nicht mehr so gut lesen kann.
Aber dass Logos von großen Firmen immer weiter vereinfacht werden, ist ein genereller Design-Trend, der auch viele Big Tech Firmen wie Microsoft oder Google betrifft.
Was sagt ihr zum neuen Logo? Habt ihr es überhaupt schon irgendwo gesehen oder hat Meta den Schriftzug mittlerweile bereits komplett entfernt?
New Instagram logo
https://x.com/0xaneri/status/2088078391564239212
https://x.com/Sillycorns/status/2088125822838444034
Instagram brand assets and guidelines
https://www.meta.com/brand/resources/instagram/instagram-brand/
CNET: Instagram has a new logo for some reason
https://www.msn.com/en-us/news/technology/instagram-has-a-new-logo-for-some-reason/ar-AA2a4mB7
English
Instagram has a new logo, but it’s no longer visible in the app or on the website. Instead of the iconic lettering, Meta is now increasingly using the app icon, a stylized camera, as its logo.
But the app icon itself was also simplified a few years ago.
A common reason often cited for why companies simplify their logos is that Gen Z can no longer read cursive as well.
But the fact that logos from major companies are becoming increasingly simplified is a general design trend that also affects many big tech companies like Microsoft and Google.
What do you think of the new logo? Have you even seen it anywhere yet, or has Meta already removed the lettering entirely?
11 comments
First time I'm seeing it - though I doubt the cursive explanation. I mean, it's true enough if you give them a handwritten letter, but I don't think anyone was genuinely having a problem identifying Instagram. Strange that they hid it.
I like the original more....
Mmmh…mir gefiel das alte Logo besser, aber das ist ja oft so. Gewöhnung.
Mir hat das alte auch besser gefallen, auch wg dem Wiedererkennungswert. Aber das lange Logo scheint praktisch nirgends mehr wo auf.
Strange…🤔
I can see it in the app when I open it. I first noticed it yesterday evening. I'm not a fan of the new writing style but seeing the two versions next to each other I am noticing that the new style is easier to read at a glance, especially when your eyes are darting all over the place. I think its more because the letters are larger and less compact than the fact that its cursive. If i had to guess the reason I'd say that its probably less about Gen Z and more about it being an English word on a global brand. Large block letters are easier to read and recognize when English is not your main language. Thats my guess anyway. I feel like the scape goat nowadays is always gen z or boomers though lol
So my meaningless analysis is that its easier to read but more boring looking. Lol
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Honestly, I haven’t noticed the new logo much myself yet; maybe Meta really has phased out the old script quietly.
I just notice today the change on the logo of Instagram
for me the old logo of Instagram looks better and establishes the app very well
I prefer the old one, but it's sad to see how people can't read cursive anymore