Isn't it more about the rights? You need to pay for every country you want to broadcast to. I mean when it comes to this event in particular.
RE: Difficult to watch the FIFA games in a different language in the EU, because all EU states are geo-blocking each other. Welcome to the single European market.
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I know it is about the rights but it feels a bit backward, narrow-minded, as from times before the EU existed. And the worst part, it's not only done to FIFA games but to many other programs too, even in news broadcasts sometimes. I think the EU should not allow geoblocking at all within the EU, totally destroys the sense of living in a union.