SMLR adopting MSTR's BTC Playbook

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Since May 2024, Eric Semler, owning 7.6% of Semler Scientific (SMLR) shares, has adopted a Bitcoin treasury strategy inspired by Michael Saylor. On May 28, 2024, SMLR announced its “Bitcoin Standard”, accumulating 4,450 BTC for approximately $410 million at an average price of $92,200 per Bitcoin.

Acquisition Breakdown

SMLR’s Bitcoin purchases are detailed below:

Year20242025
Funds Deployed (%)41.1%58.9%
Funds Deployed ($M)186.7241.5
BTC Acquired (%)46.9%53.2%

In 2025, SMLR invested $241.5 million in Bitcoin.

Bitcoin Goals

On June 19, 2025, SMLR announced (press release) its Bitcoin targets:

  • 10,000 BTC by the end of 2025
  • 105,000 BTC by the end of 2027

Market Value of Holdings

As of July 1, 2025, with Bitcoin priced at $107,579, SMLR’s holdings are valued at $478.7 million, reflecting an unrealized gain of $68.6 million and a 16.7% profit.

Sources:

Notes:

  • Funds Deployed: Funds allocated during a period compared to total investments in an asset.
  • BTC Acquired: Amount of Bitcoin acquired in a period compared to the total held.

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