Cloud Computing and the Death of the Personal Laptop
In the last year technology has moved at lightning speed and it has become a normal thing to have a smartphone in everyone's hand, a smart device in every office, and a laptop in every student's bag now the same market where the demand for laptops was at its peak at one time is slowly coming down and a strange silence is going on. In the laptop market, where it was once common to write 'out of stock' on the day of launch, now the shelves are not getting empty even after the sales.
At the time of the first lockdown, people rushed towards laptops, and new work models like online classes, working from home, and freelancing have made laptops necessary. That is why the sales of Del,lHP, and Lenovo broke records. But as the world slowly started to become normal, people's love for laptops also started to fade toward mobiles and tablets slowly stole their space.
Now the consumer has become more flexible and people just buy a good smartphone and manage social media, document editing, and email meetings, everything is being done through the phone and if you also have a powerful device in your pocket with which you can do all the multiple tasks then what will be the need for a laptop. Due to this, the importance of laptops has been diluted and it is not just about the mindset, economic pressure is also a major factor. In today's time, the infection is very high and everything has become expensive. Be it petrol or grocery, in such a situation people are wise. They make big investments and when a laptop of ₹ 70000 and a smartphone of ₹ 25000 costs similar, then the budget family option is not chosen and the brand is adding new features. If the offer affordability If this happens then the demand automatically goes down.
Laptop manufacturers also could not ignore this slowdown and many brands have targeted their new production and have cleaned up the supply chain. Earlier, 6-7 models used to be launched in the market within a year. Now the same has been limited to two-three and innovation has now become graduated and earlier every new laptop had some more factors. Now just update the version of RAM or process and launch a new model. End consumers also catch this and e-learning and hybrid work culture has changed. Where everything was remote. Till now there was a demand for an extra laptop at home. One for parents and one for children but now school has come back to online has been done offline, hybrid has also been limited in which the demand for multiple devices has come down and a family in which two or three laptops used to be active. Now just one laptop is enough for the work.
The gaming laptop segment is still a little stable, but that too has a limited audience and casual users are now preferring concealed carry for gaming. They do mobile gaming and for serious gaming, they now purchase laptops worth more than Rs 1 lakh People also purchase laptops, and overall, laptops have become a luxury and even now if the status of a product becomes luxury, then its demand naturally gets limited to a select group.
There is a trend of reduction in the corporate sector and earlier laptops were bought every year. Now companies prefer refurbished year-renewed laptops and due to cost-casting policies, instead of buying new devices, existing resources are being recycled and this has also become a silent killer. End-to-end suitable and screen policies for laptop sales also indicate a surplus fresh demand for laptops and cloud computing has also reduced the demand for laptops and earlier the processing power was on local machines. Now the same workloads have shifted to the cloud and light Chromebook-type devices are also quite useful which is an alternative option when one gets a device that works for Rs 20,000 then one will spend Rs 70,000. There is no point in this matter, so no one should buy a laptop today.
Now brands try to attract customers with new ways like exchange offers, cashback, student discounts, events, and giving headphones or smartphones in the cloud but the challenge is that people don't want to buy laptops anymore, it has become an absolute necessity and when the market wants a necessary need then the curve of the market is always down. In the future maybe foldable screens can bring new resolutions of intelligent laptops or cloud-native machines and till the time that tech mass audience doesn't make it affordable, the slope of the laptop market will remain down. Innovation only needs an elite market. Not the mass market and till the time people don't get validation to buy laptops, the traffic in showrooms will remain low.
There was a time when having a laptop was a status symbol. In today's time, people everywhere have such powerful phones that they can do the work of a laptop, so people have stopped buying laptops. Where all the work can be done from the phone itself, the laptop market is slowly swiping up and every type of hard drive has become compatible with a new device. Nowadays, even the world works on the mobile, so why would anyone go to buy a laptop?
In the end, the story is not just about technology but also about human behavior. Unless people understand the strong emotional or practical value of something, they will not spend money on it and the laptop market has given its market share and it will not be easy for the market to bring it back. As long as this reason is not found, the market will not go down. Quit studying and maybe it will be a little forgettable because where the laptop market has been taken over by Tab and Chromebook, who will go there to buy a laptop worth Rs 70000 - 80000 which will not be of much use to them? It was very necessary because earlier online classes used to be done and online work used to be done.
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