GM commits $2.7 billion to keep the V8 alive

In a move that bucks the all-electric trend dominating much of the automotive industry, General Motors (GM) has announced a major financial commitment to its internal combustion engine (ICE) future—specifically, its iconic V8. The company will invest nearly US$918 million (AU$2.8 billion) into manufacturing facilities in the United States to support the development and production of its sixth-generation small-block V8 engine.

Image source

A Strategic Bet on the V8 Legacy

Even as GM accelerates its plans to shift toward an all-electric lineup by 2035, it is doubling down on one of its most enduring symbols of American automotive performance: the small-block V8. This engine, synonymous with the power and muscle of vehicles like the Chevrolet Silverado, GMC Sierra, Cadillac Escalade, and Corvette, remains a key revenue driver for GM.

With over one million full-size trucks sold in the U.S. in 2022, and approximately 60% of them equipped with V8s, the internal combustion engine is still very much alive in the hearts and garages of many American drivers. GM’s investment reflects a pragmatic understanding of that demand.

Where the Money’s Going

The funding will be spread across four manufacturing facilities, all in the United States:

• Flint Engine Operations (Michigan): This plant will be central to the assembly of the new sixth-generation small-block V8.

• Bay City GPS (Michigan): Will manufacture camshafts, connecting rods, and other key components.

• Defiance Foundry (Ohio): Will be upgraded to support engine block and head castings for the new V8.

• Tonawanda Engine Plant (New York): Will produce a new castings line and make various components for both ICE and EV powertrains.

Of the total amount, about US$64 million is also earmarked for the expansion of EV component production capabilities, underlining GM's continued commitment to its electric future—albeit not at the complete expense of its traditional offerings.

Why Keep the V8 Alive?

For GM, the small-block V8 engine isn't just a mechanical component—it’s a financial cornerstone and a brand icon. These engines help fund the company’s multi-billion-dollar EV ambitions. CEO Mary Barra has made no secret of GM’s direction toward electrification, but this move reveals that internal combustion engines—particularly the V8—will continue playing a major role in GM’s lineup throughout the decade.

This decision is also about preserving skilled manufacturing jobs and maintaining market competitiveness in key vehicle segments. Large pickups and SUVs remain among GM’s most profitable offerings, and many customers are not yet ready to part with the power and towing capabilities of a V8 engine.

The Sixth Generation: What to Expect

While GM hasn’t officially released technical details on the sixth-gen small-block V8, expectations are high. It will likely offer improved efficiency, cleaner emissions, and potentially hybrid-ready architecture—offering a bridge between pure ICE and full EV platforms.

It will be the successor to the LT-series V8, which debuted in the C7 Corvette in 2014 and has since powered a wide range of GM vehicles. The new generation could see further integration with advanced transmission systems, cylinder deactivation, and possibly even alternative fuel compatibility.

Balancing the Future

This investment sends a clear message: while GM is pushing ahead with its electric future—having already rolled out models like the Chevrolet Blazer EV and GMC Hummer EV—it is also keenly aware of the present. Not every customer is ready to make the EV leap, especially in rural areas or among buyers with specific needs that current EVs cannot yet meet affordably or efficiently.

By maintaining a strong V8 lineup, GM is safeguarding its profitability while preparing for the long-term transition to electric mobility. It’s a strategy that allows the company to walk both paths at once: honoring tradition while building toward transformation.

Key Takeaways

• Investment Total: ~US$918 million (~AU$2.8 billion)

• Purpose: Develop the sixth-generation small-block V8 and modernize production plants

• Primary Vehicle Targets: Full-size trucks and SUVs like Silverado, Sierra, Escalade

• Timeline: V8 engines expected to remain in production through early 2030s

• EV Component Investment: US$64 million allocated for EV powertrain-related upgrades

• Strategic Impact: Supports near-term profitability and long-term EV transition

Source