RE: Balance is important in Business

I don't think there is anything as too much honesty. Honesty is honesty, I would say, nothing less, nothing much.
Yes, I agree that business ethics must be held in high regard if, as a business owner, you want to maintain the trust of your customers and make them keep coming. Having profits in business isn't bad because that is the sole aim of every business, but when greed enters, that's when things could turn bad because that nature will make one do what they shouldn't do, thereby endangering the life of such a business.