RE: Crypto, its Dubious Image and the Marketing of Hive
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Yes brother, this is it!
I'm onboarding my friends, people I like. That's basically the criteria. "Is this someone I enjoy in my life?" if the answer is Yes. Then, one on one interactions, guide them through, and boom.
The Mass marketing like the rally car, imo, doesn't really work. I hope within a few months I can show results that prove my point. If I can onboard 200 people, between friends I have, and friends I'm yet to make- and more importantly: if the retention works. Then, It might serve as a blueprint of sorts.
Cheers mate.
Thanks for the mention.
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Hive is definitely more of a one-on-one proposition, especially since it still is — to some extent — "rather complicated" for most people, so a fair degree of hand holding is often best, in the early stages.
Mass marketing works, but its successful use is mostly in the context of already esablished brands. It works for Coca Cola, Coors, McDonalds and other brands that serve up constant reminders of their presence in a world where people already know what they are.
Not so good for front line new things... where people don't even know what you're talking about. Hive in the mass market? If we had $20 million to throw at a "Hive: It's a whole new way to look at Social Media!" campaign, it might make a difference, but we don't have the front end infrastructure and newbie FAQs/help to support such a thing.
We're better off with peer-to-peer, IMO.
=^..^=