A 20 Year Old Book Review

You know why I love hanging out on Threads on InLeo?

I get so many ideas for blog content, just by hanging out and engaging with the community. So here's a tip, if you are ever looking for ideas to create content about, hang out on Threads and get inspired :)

With that public service announcement out of the way, let me share with you what I thought would be a good object lesson from a book I read.....

....Pretty much 20 years ago.

What's funny, is that I read this book somewhere around 2005 on a cross country train trip with my son. Most of the journey he was reading his books, and I was nose deep into this gem.

It's from Jeffrey Gitomer who I kind of sort of credit for my obsession with reading. Around that time in my life, I was just getting my businesses off the ground. And for whatever reason I purchased his book 'The Sales Bible' in like 2002 or 2003.

I became obsessed with acquiring knowledge through reading. I'm not sure which book of Jeffrey' that I read, but his advice was always...Read a TON of books and build a personal library! So I took his advice and welp...The rest is history.

So this book that I read of his, changed everything on how I think of treating customers. It was something I took to heart for years and years of building businesses online. And honestly, it translated to my experience here on $LEO too.

Here's the general idea of the book...

Everyone says they make sure their customers are 'satisfied', but that's the bare minimum. In fact, most company just do the bare minimum. And if you want to develop customer loyalty, that lasts a lifetime, you have to make their experience extraordinary.

Customer loyalty is the goal!

Because when you think about it, loyalty and trust can take years to develop. And you can lose it in a second. But if you do build that with your customers (readers in the case of content creators here), you will build an incredible business that gets support for life.

This is a change in the way you should think about building businesses. We tend to look at customers / readers are just numbers on the board. We need to get X amount of new subscribers to be considered a success....

Wrong way of thinking. Metrics are cool and all, but it doesn't take into count the human elements.

What makes someone....Stick around?

If they feel valued they will not only continue to do business with you.....They become your raving fans! The ultimate marketing strategy!

Let that sink in for a bit...And it's why too many times, companies don't prioritize the customer experience. If your customers don't feel valued, they disappear. Most don't make a fuss about it, they just leave. But if they feel valued, if they feel like you genuinely care about them....Oh wow!

Gitomer wrote a lot of his books on sales, and some of them are New York Times best sellers on the topic. But something he was always integrated into those sales lessons, was the importance of building customer loyalty. Through relationships, and through building a customer base that never went to the competitor, simply because...They got treated so well with your company!

And honestly, it's pretty easy to do this in today's day and age....

Most companies, don't treat customers as their lifeblood. Closer to home, most content creators on this blockchain don't engage with the people that leave comments. Something as simple as an upvote and a reply goes a LONG LONG way.

I highly recommend this book. It changes the way you will always think about 'customer service'. And you'll keep asking yourself, day after day....

How can I 'wow' my customers to make them feel valued?

(Note: As always, 5% of the rewards from this post go to both @leofinance and @leostrategy and another 5% goes to @ijatz for engaging with me on Threads about this book and gave me the idea to write this post!)

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