不再有趣的红包 Red Packets, No Longer Fun 【中文/English】

从2月1日跟风入局，到2月5日热情骤减，不过短短5天，我就对全网的红包局彻底没了兴致。距离马年春节还有10天，本该是抢红包的热闹时刻，我却只觉得疲惫又厌烦。

这些天，各个平台的红包玩法层出不穷，看得人眼花缭乱，无非是做不完的任务、刷不完的链接，社群里全是互相分享的裂变刷屏，视觉疲劳感拉满。最早的微信红包始于2014年，从那时起，网上红包便成了春节标配，可这些年，红包早已变了味，从单纯的节日惊喜，变成了平台收割流量的工具。

今年噱头十足的100张小马卡、万元巨额红包，起初我还特意查攻略、蹲时间，可渐渐发现，中奖几率小到可以忽略不计，那份期待慢慢变成了失望。就连主打AI概念的红包，也没有丝毫新意，和往年套路别无二致，无非是下载App、点击浏览、强制分享，所谓的AI赋能，不过是吸引眼球的幌子。

或许我想要的从来不是几毛钱、几块钱的红包，而是那份拆开时的惊喜与节日的仪式感。如今，千篇一律的玩法、刻意的裂变套路，早已消耗掉了我对春节红包的所有热情。原来不是我不爱抢红包了，是我厌倦了被流量绑架，厌倦了这份变味的节日“热闹”，比起套路满满的小红包，我更怀念一份纯粹的年味。

From February 1 to February 5, just five days was enough for me to lose all interest in online red packets. With only ten days left before the Year of the Horse Spring Festival—a time that should feel fun and festive—I felt tired instead of excited.
These days, every platform is running its own red-packet games. They look flashy but feel the same: endless tasks, too many links to click, and group chats full of share-to-win messages. The first WeChat red packets appeared in 2014. Back then, they felt new and fun. Now, they’ve become tools for platforms to chase traffic.
This year’s big promises—100 “lucky horse” cards and large cash prizes—caught my attention at first. I checked guides and waited for the right time. But I soon realized the chances of winning were almost zero. Hope slowly turned into disappointment. Even red packets labeled “AI-powered” felt old. Download an app, click around, share with others—nothing new. The talk of AI was just a hook.
Maybe I never wanted a few cents or a few dollars. What I miss is the surprise of opening a red packet and the sense of the holiday. Repeated designs and forced sharing have drained all my excitement. It’s not that I don’t like grabbing red packets anymore—I’m just tired of being pulled into traffic games. Compared with these scripted rewards, I miss a simple and genuine New Year spirit.

For the best experience view this post on Liketu